GATHERING, USE AND DISCLOSURE OF PERSONALLY-IDENTIFYING INFORMATION
Users of the Website Generally
“Non-Personally-Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person. “Personally-Identifying Information,” by contrast, is information such as a name or email address that, without more, can be directly associated with a specific person. Like most website operators, we gather from users of the Website Non-Personally-Identifying Information of the sort that Web browsers, depending on their settings, may make available. That information includes the user’s Internet Protocol (IP) address, operating system, browser type and locations of the websites the user views right before arriving at, while navigating, and immediately after leaving the Website. Although such information is not Personally-Identifying Information, it may be possible for us to determine from an IP address a user’s Internet service provider and the geographic location of the visitor’s point of connectivity as well as other statistical usage data. We may analyze Non-Personally-Identifying Information gathered from users of the Website to help us better understand how the Website is being used. By identifying patterns and trends in usage, we can better design the Website to improve users’ experiences, both in terms of content and ease of use. From time to time, we may also release the Non-Personally-Identifying information gathered from Website users in the aggregate, such as publishing a report on trends in the usage of the Website.
A “Web Beacon” is an object that is embedded in a web page or email that is usually invisible to the user and allows website operators to check whether a user has viewed a web page or an email. Company may use Web Beacons on the Website and in emails to count users who have visited pages, viewed emails and to deliver co-branded services. Web Beacons are not used to access users’ Personally-Identifying Information. They are a technique Company may use to compile aggregated statistics about Website usage. Web Beacons collect only a limited set of information, including a Web Cookie number, time and date of a page or email view and description of the page or email on which the Web Beacon resides. You may not decline Web Beacons. However, they can be rendered ineffective by declining all Web Cookies or modifying your browser setting to notify you each time a Web Cookie is tendered, permitting you to accept or decline Web Cookies on an individual basis.
We may use third-party vendors, including Google, who use first-party cookies (such as Google Analytics cookie) and third-party cookies (such as DoubleClick cookie) together to inform, optimize and serve ads based on your past activity on the Website, including Google Analytics for Display Advertising. The information collected may be used to, amount other things, analyze and track data, determine the popularity of a certain content and better understand activity. If you do not want any information to be collected and used by Google Analytics, you can install and opt-out in your web browser and/or opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads settings.
We may use hyperlinks on the Website which will redirect you to a social network if you click on the respective icon link. However, when you click on a social plug-in, such as Facebook’s “Like” button, that social network’s plug-in will be activated, and your browser will directly connect to that provider’s servers. If you do not use these buttons, none of your data will be sent to the respective social network’s plug-in provider. So, for example, when you click on the Facebook’s “Like” button on the Website, Facebook will receive your IP address, the browser version and screen resolution, and the operating system of the device you have used to access the Website. Settings regarding privacy protection can be found on the websites of these social networks and are not within our control.
COLLECTION, USE AND DISCLOSURE OF PERSONALLY-IDENTIFYING INFORMATION
We may occasionally use your name and email address to send you notifications regarding announcements, news, offers, promotions, or other communications that we think you may find valuable. Generally, you may opt out of such emails at the time of receipt, though we reserve the right to send you notices about your account, such as administrative or accounting messages, even if you opt out of all voluntary email notifications.
Company will disclose Personally-Identifying Information under the following circumstances:
- By Law or to Protect Rights. When we believe disclosure is appropriate, we may disclose Personally-Identifying Information in connection with efforts to investigate, prevent or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of Company, our users, or others; to comply with applicable law or cooperate with law enforcement; to enforce our Terms or other agreements or policies, in response to a subpoena or similar investigative demand, a court order or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
- Marketing Communications. Unless users opt-out from receiving Company marketing materials, Company may email users about products and services that Company believes may be of interest to them. If you wish to opt-out of receiving marketing materials from Company, you may do so by following the unsubscribe link in email communications.
- Third-Party Service Providers. We may share your Personally-Identifying Information, which may include your name and contact information (including email address) with our authorized service providers that perform certain services on our behalf. These services may include order fulfillment, marketing assistance, supporting our Website’s functionality, and other features offered through our Website. We may also share your name, contact information, and financial information with our authorized service providers wo process credit card payments. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purpose.
Changing your Personally-Identifying Information
You may at any time change your Personally-Identifying Information by contacting us using the contact information below. Upon your request, we will delete your contact information from our active databases. Such information will be deleted as soon as possible (please allow up to 10 business days). We will retain some Personally-Identifying Information to prevent fraud, to troubleshoot problems, to assist with any investigations, to enforce our Terms and to comply with legal requirements as permitted by law. Therefore, you should not expect that all your Personally-Identifying Information will be completely removed from our databases in response to your requests. Additionally, we keep a history of changed information to investigate with suspected fraud.
Company may use the Personally-Identifying Information in the file we maintain about you, and other information we may obtain from your current and past activities on the Website to do following:
- Communicate with you by email, postal mail, telephone about products or services that may be of interest to you from us
- Respond to inbound inquiries through our Website
- Deliver products or services that you have requested
- Provide you with customer support or troubleshoot problems
- Measure interest in our services
- Inform you of updates
- Customize your experience
- Detect and protect us against error, fraud, and any other criminal activity
- Enforce our Terms detailed in customer contracts
COLLECTION AND USE OF INFORMATION BY THIRD PARTIES GENERALLY
Company contractually prohibits its contractors, vendors and suppliers from disclosing Personally-Identifying Information received from Company, other than in accordance with this Policy. However, third parties are under no obligation to comply with this Policy with respect to Personally-Identifying Information that users provide directly to those third parties, or that those third parties collect for themselves. Company neither owns nor controls the third-party applications accessible through our Website. Thus, this Policy does not apply to information provided to or gathered by the third parties that operate them. Before visiting a third party, or using a third-party application, whether by means of a link on our Website, directly through the Website or otherwise, and before providing any Personally-Identifying Information to any such third party, users should inform themselves of the privacy policies and practices (if any) of the third party responsible for that website or application and should take those steps necessary to, in those users’ discretion, protect their privacy.
We take the security of your Personally-Identifying Information seriously and use reasonable electronic, personnel and physical measures to protect it from loss, theft, alteration or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will view your information. We are not responsible for third-party circumvention of any privacy settings or security measures.
We are dedicated to protecting all information on our Website as it is necessary.
This Policy is current as of the date set forth below. We may, in our absolute and sole discretion, change this Policy at any time. We will post the updated Policy here in advance of the new effective date. We encourage you to review this Policy regularly for any changes. Your continued access or use of the Platform will be subject to the terms of the then-current policy. By continuing to access or use the Platform, you agree to any Policy changes. IF YOU DO NOT AGREE TO THIS POLICY, DO NOT ACCESS OR USE THE PLATFORM.
We will decide to notify users of changes made to this Policy via email or otherwise. As such, it is important that users always maintain and update their contact information.
The Children’s Online Privacy Protection Act (“COPPA”) protects the online privacy of children under the age of 18. We do not knowingly collect or maintain Personally-Identifying Information from anyone under the age of 18, unless or except as permitted by law. Any person who provides Personally-Identifying Information through our Website represents to us that he or she is 18 years of age or older. If we learn that Personally-Identifying Information has been collected from a user under the age of 18 through our Website, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under the age of 18, who has transferred Personally-Identifying Information to our Website, please contact Company using our contact information below to have that child’s information deleted.
CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about Personally-Identifying Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing by contacting us using the contact information below.
Some users can set a “Do Not Track” (“DNT”) setting on web browsers to opt-out from online behavioral tracking. There is no standard that governs what websites should do when they receive DNT signals. As such, we ignore these signals and do not take action in responding to them. When a standard is established, we may revise our Policy as needed.